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Remarketing is a phrase used in the digital world to refer to the process of presenting advertisements to those who have visited your website or downloaded your app. It is the technique of marketing a product or service to existing customers. Demand generation is an ongoing struggle for any organization. The remarketing strategy is focused…
What is a lead magnet? Any quality content that businesses may provide for free in return for a prospect’s contact information is referred to as a lead magnet. In simple terms, a lead magnet is freebie that businesses offer as an incentive in exchange for information from your website visitors. To understand better, some most…
Every business must include display advertising in their brand awareness strategy as it boosts brand recognition while also fetching highly targeted traffic that is leads or investments. 5. Email marketing Despite introducing a plethora of communication methods, email continues to reign supreme. According to Hubspot, about 81% of B2B marketers claim that email newsletters are the most…
Today, the new age has brought specific techniques to market businesses online. This has compelled firms to understand this new system in-depth and lay the foundation for a booming increase in lead and sales. Business owners need to invest significant resources in devising valuable content that helps their target audience attain their objectives related to…
Digital business in 2021 has seen significant changes as the post-pandemic period continues to transform the business landscape swiftly. If firms have learned anything from 2020, is that a need to swivel business during a global pandemic is imperative. WHAT IS DIGITAL TRANSFORMATION? Digital transformation combines digital technology into all business areas, resulting in fundamental…
Whether you manage an online t-shirt selling business, your business needs a digital marketing strategy. Without one, you give up on converting anyone who shops or even looks for products or services online.