How to increase leads using remarketing strategy?
Remarketing is a phrase used in the digital world to refer to the process of presenting advertisements to those who have visited your website or downloaded your app. It is the technique of marketing a product or service to existing customers. Demand generation is an ongoing struggle for any organization. The remarketing strategy is focused on re-engaging customers who have previously been in contact with the brand and those who frequently use different channels and approaches for purchasing products. The primary benefit of remarketing is to increase conversion. Remarketing allows firms to convert almost any consumer into a potential lead by using remarketing strategies to target specific products or the entire brand. Additionally, it is an excellent approach to enhance brand awareness among the general consumers to recognize the brand. Through advertising, an existing customer base is 70% more likely to convert to a potential lead since remarketing is a valuable tool for an advertising agency.
If advertising agencies seek assistance to improve their remarketing campaigns to increase leads, our team at Beedesign has curated some remarketing tactics for more effective advertising campaigns and conversions.
1.SEGREGATING REMARKETING LISTS
Remember to differentiate between different websites when setting up your remarketing tag. Our team help in creating CTAs (call-to-action) for each segmented ad group, with connections to specific objective-based web pages. We use conversion tracking and workflow segments to lead customers through the sales funnel.
2. SHOWING CUSTOMERS WHAT THEY WANT TO SEE
Customers fail to complete their purchases for several reasons. We can employ dynamic advertisements presenting related products to entice customers back to the respective site, no matter the buyer’s intent.
3. REDUCING ADS SPENT ON HOMEPAGE AND RELATED PAGE VISITORS
Creative strategy, like remarketing strategy, is critical to any business. Our team provides innovative ideas to generate coupons and discount codes to give to people who return to your business site or view specific product pages. With remarketing strategies, they will continue to see your ad wherever they go online, but at a discounted rate now. This increases the likelihood that they will convert and become your brand’s customers.
4. CREATE A SENSE OF URGENCY
Humans are a species that is extremely wary of taking risks, and they prefer to act now rather than regret it later. FOMO (Fear of Missing Out) marketing is primarily thriving. Our team gears towards eliciting a sense of urgency in customers, precisely what ideas brands should incorporate in their remarketing strategists.
5. UPSELLING TO CURRENT CUSTOMERS
A remarketing campaign is all about reconnecting with old clients. A brand’s loyal customers are more likely to re-purchase additional products and services. Our team can curate interesting emails informing customers of new arrivals, new products/services offered, or any discounts and promotions are the best way to use this up-selling approach.
6. EXPERIMENTING WITH VARIOUS AD MEDIUMS, SIZES, AND FORMS
We use numerous ad formats in various sizes and places to reach as many online consumers as possible for the remarketing campaign. Our strategy includes making a list of your target audience’s demographics to see which platforms and sizes work best for your campaigns.
7. ADVERTISING FUNDS SHOULD GO TO PROVEN PLATFORMS AND WEBSITES
Businesses should stop using Google remarketing if the advertisements aren’t bringing in enough conversions to justify the cost. Beedesign can help enterprises use proven platforms and websites for effective reciprocal advertising by carrying it out in a targeted manner and on the appropriate forum at the proper time.
8. USING DYNAMIC, INNOVATIVE ADS
Dynamic creative ads are an outstanding promotional tool as they remove the uncertainty from commercials and marketing copy. Businesses can upload multiple images, headlines, and CTA text buttons, and Facebook will automatically test and optimise the best combinations for the business’s target audience.
9. FINDING THE BEST TIME TO PROMOTE ADS
Looking for an appropriate time to display your ads when the audience is sure to be online is another remarketing strategy. Businesses should try different time slots and utilise the best one that most helps in conversion.
Does your firm require assistance to increase leads by implementing a remarketing strategy? WE at Beedesign, an advertising agency in Bahrain, can assist businesses in achieving their marketing strategy goal to increase lead generation and ROIs. Contact us to know more.
