STEPS TO ATTRACT MORE QUALIFIED LEADS ONLINE
The realm for modern marketers has transformed from what they knew in the past. Cold calling is dead and direct mail is a scattered memory. Email blasts more likely end up in limbo than the inbox. Keyword stuffing and link wheels get you blocked by Google. The Internet and proliferation of smartphones have changed the world from one where information was scarce to one where there is an overabundance. This alteration has had a notable impact on the buying process.
WHAT IS A LEAD?
Let us first understand what Lead is. “A lead is an individual or association with an interest in the thing you are selling. The interest is communicated by sharing contact data, similar to an email ID, telephone number, or online media handle.” Leads differ from cold to warm or hot leads, contingent upon how drawn they are with your product or services. At Beedesign, we believe that you need to increase the amount of value prompts to accomplish your objectives in a perfect world.
1. OBJECTIVES
Define the number of leads you need to establish your income objective using an arithmetic recipe by calculating the average sales cost of your product and your average Lead close rate. Counting the average expense per Lead will return your comprehensive financial plan. Meanwhile, if a firm does not have these figures for its business, use industry midpoints instead.
2. BUYERS PERSONA
Recent reports disclosed that around 47% of prospective buyers viewed two to five portions of content from a business before approaching a sales representative. This data also means that half of your potential customers interacted with your brand/ business without you being aware of it. Each piece of content you compose needs to sustain your goal of building trust with the potential customer, and it must be customized to meet customers’ needs at every stage of the buying process.
3. BUYERS JOURNEY
The Buyer’s Journey is how every possible/ latent customer decides on a product or service. In general, every buyer follows three chief steps in the buying process before converting itself to a customer. The interactions buyers go through are as follows:
- Awareness: I notice symptoms of a problem, but I do not recognize the cause.
- Consideration: I know the root of my predicament, and I am contemplating solutions.
- Decision: I know the answer I want to implement, and I am looking for companies and products to execute the solution.
The variation of content you create should be tailored to where the buyer is in the buying process, like
4. PARTICIPATE ON SOCIAL MEDIA PLATFORMS.
It would be best if you go where your customer is—and more likely than not, on social media. The primary step is deciding which platforms you will invest in—prominently, not all social media might be the right for your business. Despite the social media platform you choose, it is vital to engage with your audience like a genuine, authentic person. Beedesign wants the companies to understand; that today’s buyers do not want to be “marketed.”
5. IMPLEMENT MARKETING AUTOMATION TOOLS.
It is not enough to create tons of great content; if you cannot efficiently deliver customer needs. You will end up not seeing any growth or benefits of your investment in content that you expect. Inbound marketing is multifaceted and has numerous aspects. A market automation tool enables you to produce/create, deploy, and manage these components, all from a single, centralized spot.
6. THE RESULTS
Even if you are satisfied with your business’s leads after executing an inbound marketing strategy, you must continually test and review analytics. Comprehending this data will help you answer questions like:
Which landing pages are most efficient in generating leads?
Are there any specific colors, copies, or ideas that create conversions that are more eminent?
Which social platforms generate the most traffic?
Which relevant keywords have the most significant number of monthly searches? These sorts of insights are valuable for every marketer—you can make your campaigns even more effective with this information on hand.
At Beedesign, we help you stand out from competitors and nurture more customer leads using various marketing tactics.
Contact us at admin@beedesign.co for more information on lead generation.
